Thursday 2 September 2010

mixtape/playlist sites: LAST.FM

www.last.fm - the music recomendation service


+ free to listen - streaming radio audio

+ music recommendation service

+ advertisements included to earn revenue

+good for targeting the correct audience for certain music

+ after installing an application called scrobbler, last.fm can access the users music libraries using plugins. This information is then transferred to last.fm where you can listen to your tracks online and make playlists. However, the niche about this service is that it can recommend similar music based on the information the scrobbler picks up.

+ an artist royalty program exists were an artist can earn money for the amount of streams they recieve from their music. Last.fm give credit based on the percentage share of revenue generated for Last.fm by the streaming of a track. Revenue comes from their affliates program, advertisements and subscription payments.

+ artists can also choose to offer users free downloads of their tracks - no money is made from this.

+ last.fm recommends 7digital, amazon and itunes to purchase tracks.

+ you can buy a subscription with last-fm which costs £3 a month, this allows the user uninterupted radio listening and ad-free browsing and streaming.

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