second moodboard

website feelings

To get a feel for how I want the website to look I wrote down some descriptive words. I also use a thesaurus to find more words which were similar.

first moodboard

competition: makeamixa.com

After looking through the web at related websites, I finally came across the website www.makeamixa.com.

I was surprised to find it as after much research I hadnt come across anything as similar to my project idea as this.

I decided to carry out some competitor analysis on the website.

+ makeamixa only allows you to design the mixtape, but doesnt give the user the option of loading the mixtape with songs or any other material such as images etc.

+ doesnt allow the user to add notes or a tracklisting to the tape sleeve

+ the cassette tape produced seems quite bulky to sit in a USB drive

+ the website offers no help on how to make a perfect mix

+ the design of the website is not very sentimental or romantic, instead they have made it look quite kitsch and fun. Their target audience seems to be young, gadget driven, trendy males and females.

+ the website encourages the user to make mixtapes on several different themes including holiday and party mixes aswell as mixtapes for loved ones. Mixtapes for other occasions other than romantic reasons could be easily distributed and shared over social networks and/or music programs such as spotify.

+ romantic mixtapes do not feature highly on the website.

+ the emphasis of the website is on the design of the mixtape rather than the content that would fill it.

postsecret blog

[about the design here]

flowchart of progession through the site

This is a site map of the first proposed flowchart for the mixtape website. I have had doubts on whether to allow the user to create the design of the mixtape first and then add the music second.

I think what is important about a mixtape is firstly its content, however because the user can add tracks and a design the process will be quite long. I have started to think about the possiblity of having the user sign up to use the website before they can make a mixtape.

I will attempt at another flowchart and design showing the process for all ideas.

my goal

Commercial

+ To create a meaningful expression of love through a mixtape but for the digital age
+ To create a lawful, authorized website which abides to music copyright
+ To create a gift which is both romantic and unique

Personal

+ Build on my design skills and showcase them within the project
+ A broader understanding of digital media on the internet
+ A possible project which could continue with after university